Interactive marketing has opened the doors wide open for companies to communicate with stakeholders. Case in point: Fidelity’s new series called “Thinking Big.”
Each film in the evolving series will be a mini-documentary showcasing the specialized research available to Fidelity’s investing clients. The first film “The World’s Water,” about the impact of rising global water usage, uses quick but clear imagery inspired by modern documentary film to efficiently summarize a very complicated subject. Setting the stage and providing the subtle emotional thread is a unique modern classical original score by COPILOT.
